A guide for an impactful Patient Journey Mapping in pharma

Discover this tried-and-tested patient journey mapping methodology through a concrete case study, and get ready to generate real-world insights to build an efficient patient strategy. 

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In this guide, you will find: 

  • Examples of care journey and emotional maps
  • Do's & Don'ts for Patient Journey Mapping
  • Examples of a patient's gap analysis
  • Patient personas based on real life cases 
  • Project management guidelines and next steps 
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