1 tool, multiple applications
An interoperable and seamless tool, SPUR can help in various domains of healthcare.
For pharma marketing teams
Understanding a patient population becomes easy with SPUR, particularly powerful as a market research tool. Leveraged in Observia’s patient journey mapping methodologies, SPUR™ helps deepen your understanding of your patient population’s attitudes and health behaviors.
- Build precise patient personae
- Anticipate the patient population's non-adherence risk
For CROs, sponsors, clinical development leads
With clinical trials on average losing 30% of their participants, dropout rates are a critical issue for researchers to address. Dropping out of a clinical trial is a health behavior. Patients who choose to stop participating in a trial always have reasons for doing so.
SPUR™ makes it possible to examine patients’ social determinants of health, quantify their risk of dropping out, and identify their risk factors.
You can use that information to personalize your patient interactions and, if necessary, interventions to reduce non-adherence to protocol’s design.
For prescribers
Healthcare professionals understand their patients better than any machine can. However, time is a precious resource in healthcare, and patients’ health behaviors are complex.
SPUR™ can help collect objective behavioral data. For HCPs’ specific use, we developed SPUR4Care.
Launched in 2023, SPUR4Care already demonstrates value, as shown by the interim results of a study in Wilson's Disease in France.
For Patient experience, Digital innovation or Patient centricity teams
As a digital native tool, SPUR™ provides data that are ready for any program to use for behavior-based personalization. In our view, the best way to keep a chronic patient engaged throughout their journey and help them cultivate the best habits to improve their quality of life is to tailor support to their individual needs. SPUR™ supplies the foundation for truly personalized, impactful, and patient-centric digital services and unlocks the cutting-edge of patient-centric technology.
SPUR™ can easily be plugged into existing technical environments and enable collecting objective behavioral patient data or monitoring a solution’s behavioral impact. We only need to know your therapeutic area to customize SPUR™ for your use.
For researchers
We developed SPUR™ as a novel patient reported outcome measure (PROM) to better understand medical adherence and its drivers across a variety of chronic diseases and cultures. The SPUR adherence model and tool continue to be tested and proven effective for different pathologies, geographies, and languages. If patient behavior is at the heart of your research, SPUR™ is the right tool for you. With just one online questionnaire, you’ll be able to examine 18 points of data, risk of non-adherence, four dimensions, and 13 drivers.