Let's understand your patients.
SPUR is the only validated, digital-by-design behavioral diagnostic tool, giving access to a refined understanding of chronic patients' experience. This user-friendly auto-questionnaire is made for patients, actionable by healthcare actors.
Use cases
One tool, multiple applications.
Market research
Leveraged in Observia’s patient journey mapping methodologies, SPUR™ helps deepen your understanding of your patient population’s attitudes and health behaviors.
Clinical development
Dropout rates are a critical issue for researchers. But dropping out of a clinical trial is a health behavior, that can be measured and understood. makes it possible to examine patients’ social determinants of health, quantify their risk of dropping out, and identify their risk factors.
Personalization
SPUR™ provides data that are ready for any program to use for behavior-based personalization. It supplies the foundation for truly personalized, impactful digital services and unlocks cutting-edge of patient-centric technology.
50k+
Patients worldwide
90%
Completion rate
27
Active therapeutic areas
Outputs and drivers
SPUR™ offers a new way to look at patients' health behavior, by delivering 3 outputs: behavioral profile, risk of non-adherence and personalized feedbacks.
Chronic patients' behavioral profiles are detailed through 13 drivers gathered in 4 dimensions (Social, Psychological, Usage, Rational) giving a novel insight to the reasons of their health behaviors.
A scientifically validated tool
SPUR's scientific robustness has been established through a 4-year international research plan and 7 publications (Patient Preference and Adherence, Current Medical Research and Opinion, BMJ Open).
It is proven to be relevant in any therapeutic area and any cultural context.